Revisiting American Motors headquarters before it joins AMC in oblivion:
The grand old American Motors Corp. headquarters in Detroit has a date with the wrecking ball. The historic 1927 structure with an ornate tower and a handsome facade is expected to be leveled this year in favor of a new industrial site.
I remember driving by the site in the early 2000s after making a wrong turn. I couldn’t believe this majestic building appeared seemingly out of nowhere in a westside neighborhood. My father, a native westsider, explained its significance to me, and that was about it. This was before Chrysler’s bankruptcy, and the place was still actually in operation. In later years I would pass by, and it was clearly an eyesore.
Other news and notes: Buick should definitely dust off ‘Electra’. General Motors has moved to trademark the Electra name, which was used on a crossover concept at the Beijing Motor Show in 2020 and in cars in the U.S. from 1959-1990. Stating the obvious: Electra is arguably the best name for an electric vehicle, and it has natural resonance with older Buick buyers. For the younger “That’s a Buick?” crowd, it simply sounds good.
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