Tallaght sprinter claimed a massive 64 per cent of the vote in a survey conducted by Teneo Sports Advisory
Daniel Wiffen’s success in the pool in Paris has been well documented, but his status as one of Team Ireland’s most marketable athletes is a product of more than just the medals he brought home to Magheralin.
Strange as it is to say about a European and world champion and world record-holder, it feels as though Wiffen had been swimming somewhat under the radar of the Irish public before these Games.The Olympics captures our imagination like few other sporting occasions, occupying the front pages daily throughout.
In second place, on 25 per cent, was Kellie Harrington’s historic back to back gold medal victory. Although her final brought RTÉ its biggest sports audience in a decade, with 1.4 million viewers, the novelty of a swimming gold appears to have struck a chord with sports fans. Ireland’s exploits on the track were also recognised by survey participants. One in five voted for the efforts of Sharlene Mawdsley, Phil Healy, Sophie Becker and Rhasidat Adeleke in the 4x400m relay final, where they fell agonisingly short of a medal, as their most memorable moment of the Games.
An “unboxing” video of Wiffen’s gold medal has over 2.9 million views and 120,000 likes on Instagram. Not quite the 5.2 million likes Team USA’s Simone Biles received for one of her Instagram posts displaying her medal haul during the Games but, in fairness to Wiffen, Biles has almost 12 million followers on the platform. Wiffen is still just shy of 100,000, but that represents a phenomenal 418 per cent increase in his following during the Olympic Games alone, according to Olytico.
Olympic-Games Rhasidat-Adeleke Daniel-Wiffen
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