Rihanna just dropped the first trailer for her Super Bowl halftime performance! 🎤 Watch it now:
As the clock struck midnight on the West Coast and it officially become one month until the 2023dropped the first trailer for her performance, which is also the first ever to be sponsored by Apple Music.
Does it mean she has new music coming after all, even though she’s essentially said she doesn’t? At her Savage x Fenty lingerie show in November, she answered the inevitable new-album question by saying, “That’s not true.is one thing. New music is another thing. Do you hear that, fans?” she laughed. “The second that I announced this, I said, ‘Oh, my God, they’re going to think my album is coming. I need to get to work,’ ” she said.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” said Jay-Z — who not only signed Rihanna to Def Jam Records back in 2004, he also owns Roc Nation, which is her management company and NFL’s official entertainment partner — when she was announced as the halftime performer back in September. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.
The Apple Music Super Bowl Halftime Show will be telecast and produced by DPS. Roc Nation and Jesse Collins serve as executive producers and Hamish Hamilton serves as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance. This is the first year that Apple Music will serve as a sponsor for the halftime show, replacing the NFL’s longtime partner Pepsi.
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