Rimac partnership allows Bugatti to expand and add new models | Autocar

How will Mate Rimac fix Bugatti?

Volkswagen’s technique had been to outsource a lot of work to other companies, Rimac explains. It faced a choice: invest billions in EVs or kill off Bugatti, with all the practical problems that would bring.

Then somebody had the idea of merging it with Rimac… “I see this new arrangement as a win-win-win-win,” says Mate Rimac. “It’s a win for us, having a wonderful brand with a 113-year tradition. It’s a win for Volkswagen, because Bugatti has a great future, they have a shareholding and we will keep costs under control.

"It’s a win for the employees, because we will expand. And it’s a win for customers, because we have exciting new products coming. We won’t just hump along; we will flourish.”

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