The boutique, located in Manhattan’s SoHo shopping district, is a departure from typical, prim haute horologie boutiques.
While Roger Dubuis is sellingthat start at around $45,000, its store pulls elements of its sales atmosphere from more casual, hype brands like Supreme and Aimé Leon Dore. While the format is a gamble for a watchmaker of Roger Dubuis’ ilk, it does offer younger consumers a type of setting that they may be more accustomed to shopping in.
“Madison Avenue does not match our attitude,” said Andreatta. “It is a much more classic [place] — it’s great for that kind of boutique, a very classic watchmaking brand, but that’s just not us anymore. We are bringing a much more contemporary touch and needed to move. With this exercise we can convey the right message.”
The Roger Dubuis store will be renewed with partner product, merchandise and display fixtures every month or so. The boutique will remain in place for about a year, with the option to renew or take up residence in another nearby location, depending on the current store’s success.
Ireland Latest News, Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NFL commissioner Roger Goodell unlikely to place Browns QB Deshaun Watson on exempt listCould Watson play week one?
Read more »
Roger Goodell says NFL “encouraging” diversity for any potential Broncos ownership bidNFL commissioner Roger Goodell said Tuesday the Patrick D. Bowlen trustees can simultaneously achieve goals of bringing diversity to the league’s ownership ranks and commanding the highest possible price. by ryanohalloran
Read more »
Roger Goodell indicates NFL could talk to more of Browns QB Deshaun Watson’s 24 accusers; no timeframe on possible suspensionIf the NFL hands down a suspension, it won’t begin until the start of the regular season. In the meantime, Watson will be able practice with the team and potentially play in preseason games.
Read more »
Rolex commemorates power of film in Oscars campaignSwiss watchmaker Rolex is celebrating cinema in the spirit of Hollywood’s most esteemed event.
Read more »
Patek Philippe Unveils Its New Watches for 2022, Including Annual Calendars and a Bonkers Blue World TimeA Nautilus update didn’t materialize, but that didn’t overshadow the Swiss watchmaker’s spectacular new offerings.
Read more »