Just like that, the streaming player giant is now a TV maker.
“These TVs are designed to be streaming first,” Roku CEO Anthony Wood told a gathering of press at the company’s San Jose headquarters last month. “So, you know, focused on a great streaming experience. And one of the benefits of producing our own brand of hardware and TVs is that it will allow us to innovate faster.”Roku isn’t yet answering many technical questions about what features its own TVs will offer.
Working out a manufacturing deal with TCL or Hisense for these sets could ease any possible tension resulting from Roku now competing against them more directly in retail stores. Roku has to pull off a delicate dance in order not to upset its existing Roku TV OEMs; many companies already sell TVs that run the company’s software. If those partners are rattled, they could start favoring Google TV over the Roku TV platform; Google is unlikely to make its own television anytime soon.
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