Expanding the College Football Playoff is expected to bring in an extra $450 million in gross revenue over the final two years of the current contract.
The Rose Bowl is one of six that currently rotate as hosts of the CFP semifinals every three years. The five other bowls and host cities for the championship games scheduled to be held after the 2024 and ’25 seasons had already agreed to accommodate a new CFP format.
Had the Rose Bowl stood in the way of early expansion, the 122-year-old bowl game dubbed the Granddaddy of Them All could have been left out of the next set of deals with the CFP. Two weeks ago, Rose Bowl organizers told The AP in a statement: “We have no intention of being the lone roadblock that would keep expansion from happening before the end of its current cycle.”
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