The brand famous for its zigzag stripes has dressed stars such as Cate Blanchett and Beyoncé
The brand famous for its zigzag stripes has dressed stars such as Cate Blanchett and BeyoncéRosita Missoni who, with her husband, Ottavio, built a luxury clothing brand on a foundation of boldly colourful striped and zigzagged knitwear that helped make Milan a capital of Italian high fashion, has died at the age of 93.
If Emilio Pucci’s bold swirls helped define Italian fashion in the 1950s and 1960s, Missoni’s squiggly, striped and multicoloured space-dyed designs marked the 1970s. Missoni’s first runway shows that – part-collection, part-performance art – were a precursor to the Instagrammable runway spectacles of the 2010s began the following year.
Entering the 1990s, the Missonis took steps to hand the company over to their children, putting sons Vittorio and Luca in charge of the business side and installing daughter Angela as head of design. Angela Missoni set the company up for growth in multiple business categories, establishing more than 20 sub-brands, including a lower-price label; a home decor line led by Rosita Missoni; and a now-shuttered hotel chain.
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