The council said the new sign would 'create an unacceptable level of visual clutter'.
Plans were submitted in November for the installation and display of a digital advertisement board within the car park of the Crispy Cod in Ketley – at the junction with Station Road and Waterloo Road.
The applicant said that the new electronic board, measuring six metres wide and three metres high, would reduce vehicle trips for reposting adverts and avoid waste in the production process. Applicant Wildstone Estates has now appealed the decision after taking issue with the reasons for refusal. The appeal statement concluded: “The appellant is in agreement with the council in its conclusion that the proposed D-Poster would constitute no harm to public safety.
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