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The 42 has learned that the national broadcaster has been trumped in their bid for Premier Division coverage by Virgin Media, who are now set to be the primary broadcaster after committing to show double the number of games as their rival and increase TV revenue for clubs.
Virgin now want to show a minimum of 36 league games with additional rights for the FAI Cup and European fixtures also up for grabs. It would be major blow for the national broadcaster, who only earlier this month stated in one of their own media releases for 2025 sports coverage that “the League of Ireland will be in full action on Friday nights.”
“In a record-breaking year for the League of Ireland, average TV viewership for the SSE Airtricity Women’s Premier Division also rose 70% from 8,536 to 14,533 on TG4 with the average peak audience jumping from 24,009 to 33,608 this season.
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