The inaugural Toy Show musical made just €495,961 in revenue against costs of €2,699,193. In total, the project made a loss of €2,203,231.
RTÉ HAS PROVIDED documents detailing the financial impact of last year’s Toy Show The Musical project ahead of this week’s Oireachtas committee meetings.
Meeting this target would have required selling over 90,000 tickets. In the end, RTÉ sold just 11,044 tickets across 27 performances , the documents show. A breakdown of costs associated with the musical, which was spearheaded by RTÉ’s Director of Strategy Rory Coveney, shows that almost half of the cost went towards hiring the Convention Centre venue, and “showrunning costs”.Just over half a million was spent on creative team and management costs, while €369,853 went on rehearsal costs. €156,020 was spent on “marketing and press”.
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