Broadcaster issues tender for ‘Commercial Review’ aimed at developing and diversifying income
The tender points out that RTÉ is Ireland’s largest Irish public service media organisation and is dual-funded through a combination of licence fee income of 55 per cent and commercial revenue of 45 per cent.
The bulk of RTÉ’s commercial revenue in 2021 came from advertising income of €109.5 million, while sponsorship income brought in an additional €10.97 million. TV spot advertising, the single biggest contributor to commercial revenue, increased by 14.9 per cent, underpinned by the Euro 2020 soccer championship and the Olympics.
He said the duration of the project and the fees will be discussed and agreed with the successful party following the public tender process.
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