RTÉ to continue Olympic Games coverage as EBU and Discovery jointly secure rights until 2032 via IrishTimesBiz
The new deal covers the 2026 winter games in Milan and Cortina d’Ampezzo, the summer games in Los Angeles in 2028, the 2030 winter games in an as yet undetermined location and the Brisbane 2032 summer games.This week we got a look at two reports into economic activity in Ireland, one from Enterprise Ireland and the other from Bord Bia. Eoin Burke Kennedy explains what we learned about the performance of homegrown businesses and within the growing food sector.
“We need public service media to bring audiences together to enjoy big national moments, to inspire the next generation of athletes and to grow fanbases for new and emerging sports. No other media brand can guarantee so much multi-platform exposure to so many people. This deal just highlights the incredible power of public service media when we all pull together.”
IOC president Thomas Bach said the committee was “delighted” to have reached a long-term agreement with the two media organisations for the new 49-territory deal, saying the EBU and its members provided “unparalleled broadcast expertise and reach” and that Warner Bros Discovery was one of the world’s largest media and entertainment companies across all genres and platforms.
“Through its members, the EBU has the potential to reach over 1 billion viewers across Europe via linear and non-linear platforms. And that’s why I’m so pleased to welcome this partnership with the IOC and Warner Bros Discovery, which will ensure the Games will be available to the widest possible audience across Europe.”
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