Ryan Reynolds’ Viral Ad Agency Gears Up to Make “Super Bowl-Level” Ads Year-Round

The actor behind Maximum Effort, now a part of the ad tech company MNTN, has promised campaigns at the 'speed of culture' for Bolt, Build.com and Peloton.

“Every time I’ve been involved in anything that has not worked, be it showbiz or outside of it, usually the two culprits are that we’ve had too much time and too much money,” Reynolds tells “When you know you’re working with less, it just forces everyone on the team to think outside the box.”

The adage of working smarter, not harder, has been the driving ethos behind Reynolds’ marketing agency, Maximum Effort, and the ad tech company

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