Despite the grocery giant making £1 billion profit in a year, prices have become more competitive for consumers
Britain's second-largest supermarket Sainsbury's has posted massive profits after multiple years of eye-watering food inflation and strong competition from bargain competitor Aldi .
Sainsbury's Nectar Card schemes are part of the reason for its year of growth, with more than 7,000 products across their stores reduced in cost. Because of this, the supermarket has seen its grocery sales boom amid the Price Match war, with a 9.4 per cent increase in sales in 12 months.
He said: “We said we’d put food back at the heart of Sainsbury’s and that’s what we’ve done. We know it’s still tough out there for so many households and we’re doing all we can to save money right across our business to keep prices low – we have reduced 4,000 products over the last year alone.”
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