As well as the price cuts, Sainsbury's is expanding its Nectar Prices campaign to include popular dairy products so customers can still enjoy their favourite brands
and keep prices low on the products they buy most often. Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets. Customers will now be able to save as much as 60 per cent on the price of a wide range of items including hard and soft cheeses, yoghurts and cream." Additionally, Sainsbury's is expanding its Nectar Prices campaign to include popular dairy products such as Lurpak and Philadelphia, ensuring that customers can enjoy reduced prices on their favourite brands. “We are relentlessly focused on offering our customers the best possible value so they know that they are getting a great deal on their everyday staples when shopping with us,” Bartlett said.
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