.Saks Fifth Avenue’s emerging designer accelerator program, The New Wave, has recruited eight new brands, six of which are designers that are either Black, Indigenous, or people of color.
stores in their respective categories and departments. Some have started with spring ’22 collections, and others, with pre-fall 2022 collections.
Claude Kameni, Nalebe, Sunni Sunni, Undra Celeste and Who Decides War are currently available, and Keeyahri, Ludovic de Saint Sernin and Zeynap Arcay are launching in July and August. In September, participating brands will be featured together in a shoppable editorial article on The Edit, the Saks editorial hub for fashion news and style inspiration.
For the second year, Mastercard serves as the presenting sponsor of The New Wave. It provides designers with Digital Doors Toolkits, including exclusive tools and resources to help small businesses digitally transform, as well as one-on-one mentorship. This partnership builds on Mastercard’s sustained commitment to build a more inclusive digital economy and to help close the racial wealth and opportunity gap for Black communities.
This year United Airlines will participate in The New Wave program and brands will have the opportunity to design the new Saks-branded day blanket that will appear on board United flights in Polaris and business class. Leadership from Saks and United will serve as judges and select the winner of the competition.
Other program partners that will provide mentorship opportunities and entrepreneurial workshops throughout the year include the Council of Fashion Designers of America, Harlem’s Fashion Row, Launch Collective, NuOrder and Skypad.
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