Local residents have complained, both to media and on Musk’s app, about the brilliant flashing lights emitting from the sign at night.
THE CITY OF San Francisco, in California, United States have warned the company formerly known as Twitter that it needs proper permits for the giant, flashing new X sign atop its headquarters, after the tech firm twice refused to let building inspectors check it.
Instead, a Twitter representative told the inspector that the structure was “a temporary lighted sign for an event,” the complaint showed. Musk has brushed off the backlash to the sign and to the rebrand in general, responding with a laughing emoji to one X user’s post about the city being at odds with him over the new sign.
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