A pair of new digital billboards are set to be erected in San Jose on airport property along Highway 101 and 87, marking an end to a ban on new billboards in the city dating back to the 1980s.
On Tuesday evening, the city council voted 9-2 to approve terms of a contract with Clear Channel. As part of the agreement, the two billboards will be located on the northern boundary of the airport, on the south side of 101, near the Economy Lot 1 parking garage.The billboards will be 1,000 square feet each and must be turned off each night between 12 a.m. and 6 a.m. A 10% portion of the ad revenue will go to the airport, estimated to be up to $900,000 per year.
“None of us like billboards,” said Liccardo in an interview with KPIX. “The city doesn’t have any tool to actually reduce the number of billboards within the city limits. Legally, we are prevented from doing that. And so we have to negotiate our way out of this mess that was created decades ago with this proliferation of billboards. And this is the best way forward, being able to tear down six billboards for every digital sign that goes up in downtown or at the airport.
“But the reality is that even after years, there are no specifics. It was on the day of the last City Council meeting with billboards on the agenda that Clear Channel said they’d take down some billboards. Where? Not known. Who decides? Clear Channel. Never mind that Clear Channel, the City, and any Council member had 18 months to map that out,” said Levitt.
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