The six-week “Holiday San Jose” urges residents to skip online shopping this year and take the family on a retail adventure in one of the city’s neighborhoods.
With Black Friday and Cyber Monday fast approaching, San Jose officials are asking residents to lay off the clicks this year and spend some time shopping with their families in San Jose neighborhoods to support local businesses.
The six-week “Holiday San Jose” campaign launched Friday is hardly a new idea, but the city has rarely made such a strong push for not only downtown retail but mom-and-pop stores and restaurants in 12 shopping districts in the city, including Alum Rock, Winchester, Willow Glen, The Alameda and Japantown. The marketing team of Ani + Cat created map that makes San Jose look more like Bedford Falls than a city of 1 million people crisscrossed by freeways, but it definitely gets the message across.
Chris Patterson Simmons, who is president of the East Santa Clara Street Business Association and owns two businesses there, Neu2U Thrift Boutique and Urban Kiosk, said she is happy to see the city taking a positive step toward helping small business owners. The longtime radio host has banked more than 100 episodes of the interview show, which is ranked by Listen Score in the top 5 percent of nearly 3 million podcasts globally, with guests including executive coach David Taylor-Klaus, country music singers Ashley Cooke and William Lee Golden and psychic lawyer Mark Anthony. “We’ve talked to MIT physicists, we’ve talked to authors.
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