The overall beer industry grew one percent last year. Non-alcoholic beer? Nine percent. enosarris looks at why the product may be lagging behind the demand.
found that the percentage of college-age Americans who don’t drink went up from 20 percent to 28 percent over the course of a decade. As the proportion of non-drinking consumers goes up, brewers are tasked with finding products that might appeal to that sector.But while the demand is there, and options are increasing in stadiums across sports, the reality is that the product hasn’t quite caught up.
“Making an NA beer usually feels like trying to make a silk purse from a sow’s ear,” Tweet added later. “It’s never going to be a beer, let alone a beer as good as its style predicates.”The main problem from a brewer’s perspective is that, without alcohol to kill any potential contaminants, the beer needs to be pasteurized.
“You can’t really be sure without pasteurization, which is a function of time and temperature,” said Bendily. “That’s how you get the stewed and cooked flavors.” “I actually think that for most people in recovery, it’s a bad idea to drink them,” said Justin Mason, a fantasy baseball writer and podcaster as well as a sobriety consultant with 15 years of experience. “They have a small amount of alcohol content and can be triggering for people that aren’t as stable in their recovery.”
The largest breweries are certainly trying to offer options at major sporting events; Bud Zero, which will be available at about three-quarters of baseball’s ballparks this year, tastes a lot like Budweiser, and even has some of that distinctive dryness that’s hard to nail without alcohol. Heineken 0.0, available at least at Coors Field and Comerica Park, has a lightness on the palate that’s missing from some craft NA beers.
Among the best craft NA beers might be the Brooklyn Special Effects Hoppy Lager, Untitled Art’s Hazy IPA, and Industrial Arts’ Safety Glasses IPA. Each has, to varying degrees, a malty, ‘wort’ quality to the taste, but they feature decent body and don’t just taste like watered-down session beers.
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