Irish shoppers exhibit a healthy scepticism towards Black Friday discounts, with only 30% trusting the advertised deals. Studies show that many retailers exaggerate discounts, with most products available at the same or lower price outside of the sale period.
Scepticism is warranted - there are some bargains to be had, but companies should not be allowed to mislead consumersand while some people will no doubt find bargains, many others will end up buying products they don’t need or can’t afford at discounted prices that turn out to be largely illusory., Irish shoppers have a healthy degree of scepticism, with just 30 per cent trusting that discounts displayed on Black Friday are real.
It is neither new nor surprising that retailers try to create the impression that they are offering real and substantial discounts on desirable stock at key points throughout the year, but they should not be allowed to mislead consumers or misrepresent the deals they have on offer.The Unicorn restaurant review: Legendary Dublin hotspot returns, but does the magic?Jet stream that affects Ireland’s weather is seeing increased ‘wobbles’.
There are strong legal requirements on businesses when displaying discounts which mandate that sales offers must be genuine and show the prices before and after, with attempts to wilfully mislead consumers forbidden.
BLACK FRIDAY DISCOUNTS SCEPTICISM SHOPPERS CONSUMER RIGHTS
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