Geoff Barton, the Association of School and College Leaders general secretary, said ‘having logos on every item pushes up the price’.
Research published by The Children’s Society charity in June found parents are still having to spend ‘exorbitant amounts’ on school uniforms
He told BBC Breakfast: “If I was a head now, I think I would be saying to governors that the days of when we had branding on the shirt, jumper and on the rugby items – I am not sure we need that because I think that social attitudes have moved away from that. He suggested it is part of recognising the children as young people “irrespective of background”, but also that “the cost of living means that having logos on every item pushes up the price”.His comments come after research published by The Children’s Society charity in June found parents are still having to spend “exorbitant amounts” on school uniforms despite changes introduced last year aimed at keeping costs down.
Its survey found that, on average, pupils were expected to have three branded items, with 29% of secondary school pupils required to own up to five branded items including PE kits, and 13% expected to have as many as seven.
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