How is Adobe working with AI and how does it promote creativity? Read on.
... [+]Creativity is at the heart of the products that Adobe makes, from Photoshop to Lightroom, Fresco to Illustrator. Scott Belsky is the company’s Chief Product Officer and Executive Vice President for Creative Cloud and I talked to him and Gavin Miller, Head of Adobe Research. The topics ranged from how the company works to make things easy, to how they can inspire creativity through Adobe’s products.
: The current state of things, especially with generative AI is I put in a text prompt and I get this somewhat silly JPEG that I can't really do much with. I think we're going to find that generative AI will penetrate the workflows layer by layer. Everything's going to be a bit of a hybrid creation at some point, where AI contributed a lot and then much more, including maybe the judgment and a sensibility, and the secret sauce will come from the human side.
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