'Influencer culture keeps the lines blurred between self-love and self-involvement. Narcissism is not only normalized, but rewarded by likes, follows, and corporate sponsorships,' writes Maytal Eyal
Self-love is a powerful tool; it can be used for good or bad, for connection or disconnection. And at a time of such immense social fragmentation, we need to cultivate the kind that brings us together. So how exactly do we do this?
Primarily, it requires introspection. We can know we’re practicing healthy self-love when we feel connected to our bodies and our communities. There are many iterations of what this may look like. Perhaps we choose to prioritize rest and replenishment one night so that we can be more engaged the next time we see our friends. Or maybe we decide to quit our high stress job, so that we can stop neglecting our needs and spend more time with the people and places we enjoy.
On the other hand, self-love through the warped filter of radical individualism tends to make us feel alienated, disconnected, and stuck in our own heads. This looks like buying a “self-care” product that causes us to ruminate on our appearance or justifying our anxious avoidance of meaningful social commitments through the co-opted language of self-compassion.
Our culture of separation carries a strong current. It’s easy to get pulled in, to become swept away by its riptide. But if we can achieve the balance between caring for ourselves and caring for others, real self-love may just very well be our life raft.
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