Why second-hand fashion is back in style
By Dearbail Jordan & Star McFarlaneSecond-hand clothing has come a long way from a rummage-fest in the musty charity shop of old.
After failing to get a job as a professional fashion buyer because of a lack of industry experience, Ms Vrana decided to take the plunge and move into selling second-hand clothing full-time. She also recently set up a wholesale business to sell vintage clothes to other online firms as well as hosting pop-up shops in New York, Dublin and Copenhagen. And she sells her own Isabella Vrana label.
"I think people are realising that you might be investing a bit more of an upfront cost, but then it is really paying off long-term."Adam Jay, marketplace chief executive at the clothing resell app Vinted, says the growth in demand for second-hand clothing as been "phenomenal".There are the obvious reasons why people are attracted to second-hand clothing.
She credits TikTok and Instagram with driving the trend for second-hand clothing, in particular with "Gen Z" shoppers - that's people who were born in between the mid-1990s and mid-2000s.According to Depop, "Y2K" is a popular trend on its app including oversized denim, colourful crochet and vintage t-shirts. There's also demand for one-of-a-kind and customised items, as well as clothing that is handmade or reworked from existing pieces.
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