Serena Williams, Justin Timberlake and several other big names are investing in Tiger Woods' and Rory McIlroy's new sports venture
Pro sports owners who have taken a stake include Atlanta Falcons owner Arthur Blank, Philadelphia 76ers co-owner David Blitzer, Minnesota Vikings owner Mark Wilf and Boston Red Sox co-owners John Henry and Tom Warner.
TMRW Sports' first project is its TGL golf league, which was launched in partnership with the PGA Tour this summer and comes as professional golf is being disrupted by the arrival of upstart league LIV Golf. TMRW Sports is looking to draw in younger sports fans with a format that makes the golf league more compatible with prime-time television.
McCarley said the company sought investors who were passionate about golf and would represent a diversity of expertise and backgrounds in media and entertainment. TMRW Sports said members of the new investment group accumulatively have received 40 Emmy awards, 10 Grammy awards, and 21 Olympic gold medals, and have played in 32 NBA All-Star Games, eight NBA championship series, 16 NFL Pro Bowls and 26 Grand Slam singles.
"So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans," Woods said in August, when TMRW Sports was launched.
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