It’s been four years since Lindsey Carter started her Los Angeles-based label set_active — a line of quality activewear that could take wearers from morning to night.
, in West Hollywood. The one-year pop-up will feature Set Active’s core collection, limited drops and in-store exclusive merchandise while giving a look at 2023 launches before they are available.
The 640-square-foot location has a large bench toward the front of the store featuring Set Active-inspired digital art around the perimeter. A wall nearby filled with Polaroid pictures shows customers wearing Set Active. The idea is to incorporate the brand’s community directly into the space.This is Carter’s first foray into the apparel business. Before, she had her own company advising clients about how to best optimize using social media.
The brand is also known for its ever-evolving limited-edition drops that stray from seasonal trends, and once they’re gone, they’re gone for good. Set Active also has a core collection available year-round. That assortment gets an annual refresh in their growing range of activewear, sweats, basics and more. This year, the company introduced outerwear.
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