Research from Canesten and MUA has found that shame is impacting women's health.
In a collaborative campaign between intimate health brand, Canesten and affordable beauty brand, MUA has found that women’s shame around their genitals is leading to people avoiding medical treatment.’, shame and a lack of adequate education is restricting women’s confidence in accessing medical treatment and even identifying common health conditions.
“We hope that through this programme we can start to move imagery of real vulvas away from a sexualised depiction and into an informative, educational space to equip young people with the essential information they need to better understand their bodies as well as normalise conversations .”Sign up and we'll email you a daily dose of lifestyle stories, covering sex, relationships, health, wellness, money, and green living.
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