Walmart said the “Juneteenth holiday marks a celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize.”
Walmart WMT, +1.97% may be pulling a Juneteenth-themed ice cream from its shelves after facing considerable backlash.
The ice cream isn’t the only Juneteenth-themed item that Walmart is offering this year. Other products range from T-shirts to bottled water. The response on social media to the rollout of the ice cream, particularly from some Black people, showed that many thought Walmart was trivializing the holiday by essentially commercializing it.
In a statement, Walmart said that the “Juneteenth holiday marks a celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”
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