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SHANE O’DONNELL FEELS feels “uncomfortable” with his image being used to promote the GAA GO subscription service.
He is now working with the GPA on the issue of image rights for amateur athletes and hopes to see consent being sought for such commercial activities. “And I don’t even want to benefit financially from that. I don’t want to be endorsing GAAGO because I don’t agree with it. “So really I just want them to ask me: ‘Can we put your image up there?’.“I wasn’t asked and it’s not a huge deal but you feel like you should have some control over your image. You just want to be able to say, ‘Yes, I’m happy to do that’ or ‘No, I’m not happy to do that’.
“It’s to make sure your values align with the people trying to use your image. If they do, then 99% of the time absolutely, have at it for the positive impact it’s going to have on growing the game.
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