Shein to face EU consumer law probe under e-commerce crackdown

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Shein to face EU consumer law probe under e-commerce crackdown
European-UnionChina
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Companies found to have broken the law can be hit by fines by national regulators in individual EU member states.

A spokesperson for Shein said the company intends to work closely with regulators to address any concerns. Photograph: Ore Huiying/BloombergThe Chinese-founded massive online marketplace Shein faces potential fines with the European Union imminently set to open a probe into its compliance with consumer laws over the sale of illegal products.

The probe will be launched by the Brussels-based executive alongside four member states, according to the people, with any fines to be decided by national governments.

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