Three adverts by Shell have been banned for failing to mention that oil and gas make up the 'vast majority of its operations'. The Advertising Standards Authority (ASA) found the energy giant 'misleadingly omitted' information.
Three adverts by Shell have been banned after it was found the energy giant 'misleadingly omitted' information about its oil and gas operations.
One advert, a poster seen in Bristol last June, featured text reading: 'Bristol is Ready for Cleaner Energy' and: 'In the South West 78,000 homes use 100% renewable electricity from Shell Energy.' A video on Shell’s YouTube channel was captioned: 'From electric vehicle charging to renewable electricity for your home, Shell is giving customers more low-carbon choices and helping drive the UK’s energy transition. The UK is ready for cleaner energy.'
Shell UK hit back, saying it wanted to raise awareness of its lower emission products as research suggests 83% of consumers primarily associated the brand with petrol.
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