Shopify users get their hands on Tezos NFTs with new partnership

The beginning of a beautiful friendship. With the latest integration of Tezos into the Taco app, Shopify merchants everywhere now have a new method to interact with customers and connect to the expanding Tezos NFT community.

The Tezos blockchain partnered with Web3 automation platform Taco to allow Shopify users to access Tezos nonfungible tokens via Taco’s NFT loyalty program. The e-commerce giant has established itself as a growingTheTaco app allows brands to integrate Web3 solutions such as NFTs to increase engagement with customers and e-commerce platforms such as Shopify use Taco app plugins to offer these services to their merchants.

The NFT loyalty programs aid brands in strengthening their bonds with consumers, boosting customer engagement and retention. The latest integration of Tezos NFTs would help the blockchain utilize its NFTs to reward devoted customers with special offers, discounts and experiences. With the latest integration of Tezos into the Taco app, Shopify merchants everywhere now have a new method to interact with customers and connect to the expanding Tezos NFT community.

Earlier in June, Shopify announced a new reward system called Tokengate under its connect-to-consumer initiative. Token gate allowed select merchant partners to roll out

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