Black Friday dawned with temperatures in the 50s, and San Antonio shoppers were out despite rain in the forecast.
Robin Jerstad, San Antonio Express-NewsSAN ANTONIO — Dlana Hunter was one of about a dozen people in line before sunrise outside a Target store in Northeast San Antonio.
Adobe Analytics forecasted that U.S. shoppers would spend $8.9 billion on Black Friday and $11.2 billion on Cyber Monday — when online retailers offer another crop of online promotions, sales and discounts. “This is the third year we’ve adjusted our hours, which has enabled us to provide a better customer experience and allows our stores in the mall to adjust based on their resources,” Schroeder said.
Despite more people shopping online, retailers were hopeful consumers would flock to local brick-and-mortar stores if the San Antonio weather is good. Black Friday dawned with temperatures in the 50s, and shoppers were out despite rain in the forecast. “I didn’t come to the mall last year because of COVID,” she said in Spanish as she pulled a gray sweater from a bag emblazoned with the clothing store’s logo. “But I like coming here today because I get to see the clothes before buying them.”
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