Captured in drizzling London, a new campaign enlists an array of global talent and revives the brand’s heritage values
) was announced as his replacement. Intel on what the future of the label will look like under his direction has remained relatively quiet, until today after wiping their Instagram clean, Burberry introduces their first campaign under the creative direction of Daniel Lee.
Notable also is a new evolution of the Burberry logo, which plucks from an archival iteration of the brand’s visual identity. The label’s cherished Equestrian Knight Design was removed altogether under the direction of Tisci, who also introduced a sans-serif, Peter Saville-designed logo in capital letters.
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