Salon-worthy results for less than €20, thanks to Andrew Fitzsimons
in 2020. The collection, which included various shampoos, treatments and styling products, sold out faster than store employees could restock the shelves. WhatsApp groups were created solely to track down bottles of the range’s texture spray, so excellent were the results, and so affordable was the price point.
“I still receive messages asking where it can be purchased. I respond and say it’s not available any more, but that I now have my own haircare range,” he says. And indeed, he does. Another standout is Model Volume Wave Spray . Inspired by women Fitzsimons encountered in New York rushing to work with wet hair, he wanted to create a one-and-done product that takes seconds to apply and does all the styling work for you. It adds tousled volume and texture without crunch. It smells great, too, as do all the products I’ve tried in the range – a sort of lingering, familiar, refreshing smell.
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