Sinn Féin has been miles ahead of the rest when it comes to likes and shares on Facebook, but will it make a difference come polling day?
MARY LOU MCDONALD posted a short message on Facebook on Monday to say: “Pleased to accept invitation to tomorrow night’s leaders debate on RTÉ.”
And they’re all at it. As pointed out here, the likes of Michael Healy-Rae and Michael Lowry are doing very well on Instagram. By taking an aggregate of dozens of the likes and shares on previous postings and comparing it to new posts, it calculates that the Mary Lou McDonald post mentioned above about the invite to RTÉ was engaged with 40 times more than her average post on Facebook.
It isn’t till you reach posts that are getting 10 times more likes and shares than they usually would that you see other party’s candidates featuring prominently. For some candidates, they need to do something a bit different to stand out and grab the attention on Facebook that’ll lead to more engagement.
Related Read 05.02.20 The social election: A €100k Facebook splurge by FF & FG ... and Michael Healy-Rae wins InstagramEven though Sinn Féin are doing better than the other parties, it’s more evenly spread when you look at the political party posts that did the best in the past seven days.