Paula's Choice Skincare founder Paula Begoun criticizes the skincare fridge trend, stating that it compromises the efficacy of the products.
I can’t give you an exact date or time, or even what age I was, but I do remember when I first heard of the concept of a skincare fridge. It was years ago, and teenage me felt torn in half. One half, the more sensible half perhaps, thought it was probably a bit unnecessary. The other half, the half that usually makes my purchasing decisions, thought ‘that’s CUTE’. I never bought the skincare fridge, and now I’m here to tell you that it’s probably a good thing that I didn’t.
If you’re considering it, I’m also here to tell you that it’s not exactly necessary. Particularly lately, they seem to be everywhere on Instagram. But one person who isn’t here for the skincare fridge phenomenon is Paula’s Choice Skincare founder Paula Begoun. Speaking to In fact, it’s terrible for the product as it has the reverse effect: compromising and eventually destroying the efficacy of the formula. So basically, it makes certain products become thicker in consistency, and they won’t absorb as well into your ski
Skincare Fridge Paula's Choice Trend Efficacy
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