When I have no words to say, an Instagram account says it for me
earlier this year, @affirmations shares some cultural DNA with the “identity shares” popularized by the 2010s internet, which was chock full of listicles tailored specifically to seemingly every experience under the sun. Sharing these listicles on social media was a lazy means of self-expression, the next logical evolutionary step after say, posting a GIF of a panda sliding face-first into a wall and writing “it me.
The pervasive vibe of the affirmations posted by the aforementioned Norwegian, Mats Nesterov Andersen, is overwhelmingly positive, but so banal that they leave plenty of room for interpretation. Something so overwhelmingly positive can also read as both unhinged and ironic. Afeaturing a wide-eyed Troll doll with the phrase “I will not cry daily this week” superimposed in a glowing sans-serif font, is a mantra of sorts—a way to gird the loins in optimism for another week in the Thunderdome.
My personal journey with @affirmations ratcheted up to an alarming clip at some point over the summer, when I was in the grips of what I understand now was just a spot of situational depression. Detailing the nuances of my feelings to anyone, including my therapist who is paid to hear my concerns, began to feel tiresome and unproductive; the trouble was, I still felt the need to be heard. Scrolling through my feed felt passive and neutral, even pleasant at times.
Truthfully, the memes on @affirmations felt like a palatable way to express the nihilism I’d previously abandoned but found myself returning to more and more. Scrolling through Instagram on my birthday this year and sharing a picture of Kim Kardashian with the phrase “I will party I will not cry” surrounding her face was a reminder to myself that I probablycry that day, but if I felt like I needed to, it was okay.
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