Social Commerce on Cardano: Meloot to Hold a Seed Sale on KICK․IO
The world of e-commerce is rapidly transitioning to that of social commerce, where demand for products is driven by videos and posts from social media.
Both brands and their consumers can benefit from advertising products through social media, with stronger sales and valuable insights into product use cases, which further encourage online shopping. Video commerce already accounts for 10% of Chinese e-commerce – a trend that is already making its way to the West.
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