“As a young kid everyone just expected the boys to do all the crazy stuff. I was doing 360 layups and between-the-legs layups and people haven’t seen that from a girl. It made a lot of people realize, ‘Oh my.’”
La Jolla Country Day high school point guard Jada Williams, center, drives to the basket during a basketball game Friday, Nov. 18, 2022, in Chatsworth, Calif. Williams’ videos of crazy basketball shots first got her noticed on social media and ultimately led to endorsement deals. . In a heartbeat, more than 1,000 of her 671,000 followers join the broadcast and begin typing in questions and comments.
Jada Williams has been a fixture on social media since she was 11 and stands out because of her flair for engagement. With the advent of NIL, she has parlayed her basketball skills and social media presence into six major endorsement deals that bring in a total of six figures a year. Among them are Spalding, Gym Shark and Move Insoles, which was cofounded by NBA star Damian Lillard.
“As a young kid everyone just expected the boys to do all the crazy stuff,” Williams said. “I was doing 360 layups and between-the-legs layups and people haven’t seen that from a girl. It made a lot of people realize, ‘Oh my.’
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