Mercedes is charging buyers with an annual subscription to unlock the maximum power and torque in some of its EQ electric vehicles.
The subscription is available through the Mercedes Me app, meaning it can be added after the point of sale.
It's not the first time Mercedes has launched such a subscription. In some markets, the automaker charges an annual subscription to unlock the more advanced all-wheel-steering system on the EQS, a feature that for now is standard in the U.S. The more advanced system can tilt the rear wheels up to 10 degrees, versus the standard system that tilts them only 4.5 degrees. Here the only difference is software that can be added via an OTA update.
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