Despite eye-rolling over a college course for wannabe social media stars, infuencing is a serious business valued at around $250 billion
Despite eye-rolling over a college course seen by some as too frivolous, influencing is a serious business valued at around $250 billion
Harry Odife: 'You have friends doing law and all these big courses, and they look at you and say, what kind of job can you actually get from doing content creation?' Photograph: Nick Bradshaw For others, the world of content creation and social media is an opportunity to forge a career outside of the traditional nine-to-five.
Flynn adds that being in the first cohort of the undergraduate degree is a chance to be at the cutting edge of how the marketing industry is evolving. The wide-ranging course has attracted the attention of budding entrepreneurs, including Favour Ehuchie from Waterford, who braids hair and wants to open her own hairdressing business .
Leah Carroll: 'I think the course is really well planned out, the content is very broad, so you’re learning a lot of things and you can get really anything from it.' Photograph: Nick Bradshaw Denisa Lacinova: 'I think it’s a huge opportunity, because I can always be the first who studied this.' Photograph: Nick Bradshaw
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