Sony and Honda rolled out their prototype EV called the Afeela at the annual CES in Las Vegas.
Sony made a splash in last Vegas at the annual Consumer Electronics Show by unveiling a new high-tech prototype car.The partnership was first announced in March and named Sony Honda Mobility.
Kenichiro Yoshida, chairman, president and CEO of the Sony Group Corporation, stands in front of a newly unveiled electric vehicle prototype car Afeela, a joint venture between Sony and Honda.The 50-50 joint venture unites Honda’s know-how in autos, mobility technology and sales with Sony’s imaging, network, sensor and entertainment expertise.said the company expects to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in spring 2026.
"As safety and security are essential to mobility, we will integrate Sony’s sensors and the Honda safety along with other intelligent technologies," Mizuno said.Both companies have made news this year involvingto get into the industry for green mobility in January ahead of last year's CES trade show.
In April, Honda and General Motors announced they were expanding their electric vehicle partnership, developing a series of lower-priced EVs based on a new joint platform.
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