Apple continues to ignore RCS on iPhones despite all the very good reasons to adopt it. The company may have a point.
With the release of iOS 16, Apple sees its Messages app pick up a slew of notable updates with one notable exception: RCS .
Although Google has pushed for RCS to come to the iPhone and replace SMS time after time, Apple’s response has simply been a flat-out “seen.” The benefits are clear for Google. Being a “green bubble” wouldn’t necessarily be a source of shame if RCS were to land. Apple’s refusal here seems remarkably reticent until you read the fine print.
Let them eat iPhones “I don’t hear our users asking that we put a lot of energy in on that at this point,” Tim Cook was quoted as saying. “I would love to convert you to an iPhone.” RCS doesn’t solve any problems for you or me Although Google may paint its RCS goals as one of equity, the company is simply making a transparent ‘hail Mary’ play. RCS has been available for so long that my defunct Windows Phone can support it, provided it’s equipped with an RCS-compatible SIM. Notably, Google didn’t implement RCS then. Rather, only after the company failed in pushing proprietary messaging app after proprietary messaging app did it finally switch to RCS as the new best thing.
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