Railing against privilege is hardly an original political strategy in South Korea. Yet Lee Jae-myung has successfully tapped into the political mood
The first picture is of Mr Lee; the second, of Yoon Seok-youl, his most likely conservative opponent in the presidential election in March. The question the pictures ask is clear. Who should run the country—the self-made man of the people, or the pampered son of a professor?
Yet the 56-year-old Mr Lee has successfully tapped into the political mood. Voters are dissatisfied with the current government’s failure to make good on promises to rein in spiralling housing costs and revive the pandemic-racked economy. The opposition, hobbled by a series of embarrassing gaffes including Mr Yoon’s alleged ties to shamans, one of whom is an anal acupuncturist, has failed to capitalise on the dissatisfaction.
Critics question the financial viability of his platform, particularly the national basic income. Yet the pandemic has bolstered support for more generous welfare policies in the country, and Mr Lee has a reputation for efficacy. His background, of which he likes to remind voters on a near-daily basis, has also helped.
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