Southend chief ‘embarrassed’ by Rose West controversy and will change renamed stand

Southend chairman Ron Martin says he has been left ’embarrassed’ by Rose West controversy

Eagle-eyed fans noticed the unfortunately named West Stand

“To be fair, it should have been picked up by the senior management, it wasn’t, and it came to my attention the night before last and we’re changing the name of the stand to ‘The West Stand sponsored by Gilbert And Rose’.“We’re probably not going to change the season cards as that’s probably an unnecessary expense unless people really want us to revisit that. They’ve been issued so we don’t really want to reissue 3000 season cards again.

“You have to take people at face value because he’s fronted up, but I think there’s little alternative but to front up because Ron isn’t the most popular person at Southend,” said the former Crystal Palace owner.“This doesn’t help the backdrop of how people perceive him. “If I was still owning a football club I’m pretty sure that I would know what my stands were being called, because it’s a piece of real estate that I own, it’s a brand endorsement and it’s a bleeding big thing naming a stand.

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