Laliga established a strategic partnership that will allow it to feature activities and experiences in Decentraland, one of the first Ethereum-based metaverse platforms.
Laliga, the Spanish soccer first division organization, has established a strategic partnership with Stadioplus and Vegas City Limited, two metaverse-related companies, to digitize part of its activities to offer new experiences in Decentraland, an Ethereum-based metaverse. With this move, Laliga aims to bring new fans from all over the world to new experiences in virtual worlds.
With this move, Laliga hopes to reach new and younger audiences that are more linked to these worlds through virtual experiences. The new experiences will be offered in a set of parcels in Vegas City, a region of Decentraland that houses sports, gaming, and entertainment based experiences.For LaLiga it is essential to continue innovating in the ways of offering the best of the competition to our fans, both on and off the pitch.
On the importance of the integration of sports into the metaverse, Agus Ferreira, CEO of the Decentraland Foundation, stated: We believe that esports is an amazing opportunity to show the possibilities of web3 and decentralization. That is why we are delighted to work with Stadioplus on the inclusion of Laliga in Decentraland, to bring the competition, which has hundreds of millions of fans around the world, to the metaverse.Other Spanish teams have also presented different metaverse initiatives.
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