Data released by Kantar also shows shoppers forked out an additional €5 million on sweet and savoury confectionery last month compared to July 2023.
Sports fanatics toasted Ireland’s triumph at this year’s Olympics by splurging an extra €8 million on booze this month.
READ MORE: Pictured: the inseparable mother and daughter tragically killed in horrific Mayo road traffic collision “Bringing home four gold medals and with our best games ever, it gave us a reason to raise a glass or two and enjoy the sporting spectacle, with shoppers spending an additional €8 million on alcohol and €5 million on take-home confectionery and savouries combined.”
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